It is important to write about what you are good at (for example, 3D modeling, texturing, rendering, interior rendering, exterior rendering etc.), but more importantly, to say how good you are at those specific skills, ranking from beginner to expert, or on a scale from 1 to 10. It doesn’t really matter how you display this, but just make sure that you do.
2. Less is more
Choose only the best work to represent you. The number of items presented in your portfolio is not as important as their quality. You only get about 60 seconds of attention span from your potential employer anyway, so you have to make the most of it. We would recommend showing between 5 and 10 good examples of your work. This way you get to keep the employers attention while getting rid of the common question ‘Should I put my best work first or last?’.
If the portfolio is shown as a video showreal don’t do a long intro with your logo animation in the beginning. Remember you only have a limited time to impress them.
3. Adjust the style of your portfolio with the style of the company you want to impress
Identify the companies you want to work with and where you could fit in as a member. Then adjust your work selection and portfolio design to match the tone of those companies. For example, if a 3D studio is focused on furniture rendering, you portfolio should not contain exterior renderings or architectural walkthrough examples.
4. Always tell the truth
Be honest when you present your work. Don’t lie about your skill level and always present your own work. You can easily get a great job if lying, but you can lose it just as fast when they will find out the truth. If you are honest, and you do a great job delivering what you promised, you will probably get a good referral from your client; and, as you will see on the way, a big part of your jobs as a freelancer will come through referrals.
5. Have both and online and a PDF portfolio
In this day and age an online portfolio is a must. Get a domain name that describes you well. It can be your own name, or a more strategic name in case you will want to make a smooth transition later from being a freelancer to owning a studio. Pair that with an original social media presence and you will be golden. With time you will gather an audience that you can later leverage for getting new and better jobs.
The pdf portfolio is also necessary, especially in the beginning. You can control the narrative with it, showing the renderings in a specific order you prefer. Some job applications require that you have a pdf attachment as well.