Behind every well designed image of a project, there is great marketing value. These images are used by developers and clients in press releases, web pages, billboards, and other marketing materials, because they provide a realistic quality to a project, illustrating a finished product to potential buyers and investors.
The benefits provided to the design team, however, can be easily overlooked by those who are not familiar with the design process.
We can imagine that one’s project visualizations are like their business card. And even if the most important value lays in the design and quality of every work, the way you present a building before constructing it has a big relevance.
The presentation of your work can be important for other purposes too. Thinking about competitions, for example, displaying the work that stands behind a project can become the best tool to use. Competing against big and reputed firms, who already have a good architecture visualization background, can be overwhelming. Using quality renders to show the design process it is of high relevance when it comes to showing your potential and increase your reputation.
At the beginning of an architect’s career attracting clients, and building a reputation is crucial. Before having completed projects, you have to be able to make potential clients trust you with their projects. The most compatible way of communicating with non-architects it is through imagery. That is why, having well-worked renderings which show your work ethic, the time and effort you put into your projects, and your attention to details, will automatically increase the chances of landing new clients and raise your business.
When it comes to promoting the design work of medium and large firms, the results for having high-quality visualizations are the same. But taking into consideration their resources, these firms have the option to outsource the renderings and focus their effort on other areas of their business.
And since there are several industries that use 3d renderings, high-quality visualizations are in demand. The benefits of using good imagery are countless, but when talking about a product, we are talking about the capacity of the image to impact not only the sale of the product itself, but also the relationship with the clients.
To sum up the ideas, the value of a great rendering lays not only in its capacity to communicate ideas and projects in an aesthetic way, but also to contribute as a commercial tool in the different fields in order make a difference.